Eric Ingrum's Project Blog

I don’t write about music a lot because bands tend to really disappoint me. If you want to find challenging art that’s really doing something interesting, it seems that musicians have all but given up. I thought the new Gorillaz album would be the most interesting thing happening in music this this quarter. I’m excited about Plastic Beach and I think they’re one of the few bands doing something interesting. Just as their Stylo video was grabbing my attention away from that great OK Go video, someone else stole my interest.

Just when I thought I was tired of viral campaigning, I saw Trent Reznor write about how he had nothing to do with this. I won’t spoil any of it for you, just google iamamiwhoami and you’ll dive right into it. For people who aren’t yet interested enough (based purely on the above graphic), here’s the basics: Someone started uploading short YouTube videos with pop/industrial music and fantastically bizarre imagery. A few weeks after they went up, a music blogger got a package with some disturbing items.

Every step of the way there’s also some vague riddles. As with any good viral project, it’s a lot of numbers and codes all designed to make you guess who the artist is. Everyone suspects someone really high profile (ie Lady GaGa, Amy Lee, Christina Aguilera, etc). No one’s sure yet, but there seems to be some answers buried in the clues.

Kind of makes me want to get to work on music again.